Natacha Aedo Durán

URBEON showcases a menswear collection inspired by a fashion outdoor brand. The project’s ambition is to conceptualise an innovative sustainable system with a view to achieve circular economy and closed loop design.

My focus was to make the garments 100% recyclable so I therefore designed a collection made out of 100% mono-material. From the textile to the haberdashery, everything is made out of polyester. Furthermore, the two outfits were eco-friendly and responsibly made.

When showcasing the collection, I also piloted different services. One of them was to offer assistance and guidance to the customer to create more awareness about sustainability and the maintenance of their clothes. Another was a leasing service where jackets could be rented out over a certain period of time. Both these systems extended the life cycle of clothes while enabling them to be recycled into new textiles. 

Design wise, URBEON is a straight and structured collection for the young urban man. Combining durability, clean, sharp proportions and cuts with a Scandinavian feel, the designs are classic yet trendy, timeless yet fashionable.


In 2014, I graduated with my Master of Arts in "Sustainability in Fashion" at ESMOD Berlin, University of Art for Fashion. I currently work in the field of sustainability for material and product development, but I am open to collaborate with designers and retailers and put to use my knowledge of sustainable practices in the fashion industry.

Photos: Marie Weikopf

Models: Marko Berghoff & Christian Birkelbach
Hair & Make up Artist: Natalie Köppe

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